In 2015, I celebrated my 10th year in business. It was also the year I gave birth to my second child. 6 months after going back to work, I ran my numbers and just about had a break-down.
I was exhausted.
I was working harder than I ever had in my life and I realized that year I wasn’t going to bring a single penny home to my family.
HOW COULD I HAVE POSSIBLY WORKED SO MUCH, SO HARD AND NOT HAVE ANYTHING TO SHOW FOR IT?
It would have been easy to blame the state of the industry, or other photographers for their low prices.
Instead, I looked in the mirror…and was really damn honest with myself.
For 10 years I somehow managed to survive running my business like a photographer.
But times had changed, I had more responsibilities and
I NEEDED TO BE RUNNING MY BUSINESS LIKE A BAD-ASS ENTREPRENEUR
So, I dove deep into my numbers and in one year I:
Reduced my hours to 26 a week, hired two staff, took 4 weeks vacation and more than
DOUBLED MY SALES ($48,563 TO $117,184)
Now, I knew I wasn’t the only one in our industry feeling overworked and underpaid…
SO I REACHED OUT TO HELP SOME OTHER PHOTOGRAPHERS WITH THEIR BUSINESS AND PRICING.
And they started seeing results too.
“Man, I can’t express how grateful I am for this program. I’ve taken several business courses in the past – spent over $6000 on education for photography businesses exclusively and none have been as elaborate and as broken down into bite-sized pieces as this. I urge everyone to take the next step – as a hobbyist or full-time professional – know your numbers! You’ll be just as grateful as I am now in my 14th year as a creative professional and 7th year as a full-time national awarding winning photographer.
~ Jeff Noon, Medicine Hat, AB
In fact, the feedback from them was so over-the-top…that I got a crazy idea…
You see, at this point, I had already developed the Pixelcents Formula to help photographers place a value on their intellectual property (a.k.a. the formula for pricing digital files). I had written a book and had developed an iOS app that photographers were using in 22 countries around the world.
I had been giving talks on pricing and photographers were telling me that
MY METHOD FOR PRICING WAS “BRILLIANT” AND WAS “GOING TO SAVE THE INDUSTRY”.
Seriously. I didn’t make that up!
So – I decided I was going to build the ultimate Pricing Strategy Software for Photographers that incorporated their own lifestyle and financial goals. It would be complete with a ton of business analytics that would become the foundation of every photographer’s business.
AND THEN I BUILT IT.
Nothing like this program exists anywhere.
THIS SOFTWARE IS A GAME CHANGER.
Whether you are an emerging pro who is just getting serious about their business or an established pro who wants to take their company to the next level – Pixelcents will give you the strategy you need to make it happen.
If you need to bring home $80,000 in income to your household – how much should you be charging for your 8×10?
You’re going to find out exactly what YOU should be charging. And Pixelcents Pricing Software is going to walk you through it, step-by-step.
How do you go from working 40 hours a week to 30, but still bring home the same amount of money? Guess what? It’s can help you with that one too.
Ever wonder why you haven’t seen any major increases in your salary in the past few years? It can help you identify the areas in your business that may be holding back
Are you spending enough on advertising? It compares AND tracks your cost of doing business to the PPA (Professional Photographers of America) benchmarks
Do you ever wonder what you should charge for different types of photo use? It has industry standard pricing for all types of commercial licensing and personal use – so you never have to ask facebook again.